Mynxx

Hövding: The Invisible Bicycle Helmet - by Swedish Female Duo Anna Haupt and Terese Alpin

Cross-Overs, Design, FashionThe Brooklyn Mynxx
Hövding-InvisibleBike
Hövding-InvisibleBike

Swedish female duo, Anna Haupt and Terese Alpin, set out in 2005 to prove the male masses wrong with the 7-year long development of their Industrial Design Thesis project: The Invisible Bicycle Helmet.  Drawing inspiration from an impending city-enforced law on bicycle helmets, and their creative self expression and sense of style, Anna and Terese were determined to counter this imposition by creating a helmet that put safety first, but that also kept the boundless beauty of the fashion-forward metropolitan woman in mind.  Through passionate determination, and a unfaltering belief in their abilities, dreams, and their product--despite the countless number of people urging them otherwise--Anna and Terese have successfully surmounted disparate gender boundaries in technology and product development.  Check out the article on this duo in Forbes (Forbes Woman) by Denise Restauri.

Their product is poetic, smart, graceful.  It tells a poignant story of utter determination and self-belief in the face of doubt and resistance.  Go ladies!

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.